Dominate Your Market: A Growth Playbook for Event Planners & Decorators in Uganda

Define the offer that commands higher fees

• Outcomes, not inputs: “On-time start, 95% satisfaction, press-ready visuals.”
• Tiered packages: Essentials (coordination), Signature (design+production), Premier (strategy+PR+analytics).
• Proof assets: before/after reels, case studies with metrics, testimonial snippets near every CTA.

Be everywhere your buyer is (without burning out)

• Website + SEO: city-based service pages (“Event Planner in Kampala / Entebbe / Jinja”).
• Google Business Profile: weekly photo posts; reply to every review.Instagram/TikTok: 3 reels/week—transitions, table “recipes”, reveal moments, crew at work.
• LinkedIn (for B2B): monthly case study, staff highlights, behind-the-scenes operations.

Partnerships that multiply bookings

• Venues: preferred-supplier lists; co-host showcase nights.
• Photographers/filmmakers: exchange content for credit in 48 hours.
• Agencies/PR: white-label execution for retainers; you handle ops.
• Florists/fabricators: build signature pieces exclusive to you for a season.

Pricing psychology

• Anchoring: show a high-value Premier package; most will pick Signature.
• Options with clarity: each change is a priced option, not a favour.
• Minimum booking fee: protects margin on small jobs.
• Surcharges: peak dates/late approvals—be transparent.

Lead handling that converts

• Instant auto-reply + WhatsApp.
• 24-hour concept board teaser (one slide) to win mindshare.
• Calendar link for a 20-minute consult; reminder sequence D+1 / D+3.

Operations = reputation

• On-time load-ins, labeled crates, floor protection, end-of-night venue restore checklist.
• Photo drop within 72 hours; request review + referral.